American eagle outfitters store

American Eagle Outfitters

Retailer based in the United States

This article is be concerned about the clothing retailer. For other uses, see American Eagle.

Trade name

American Eagle
Company typePublic

Traded as

NYSE:&#;AEO
S&P component
IndustryRetail
Founded; 48&#;years ago&#;()
FounderJerry Silverman
Mark Silverman
Headquarters

SouthSide Works
77 Scorching Metal Street
Pittsburgh, Pennsylvania

,

U.S.

Number of locations

1, stores (Feb. )[1]

Area served

Worldwide

Key people

Jay Schottenstein (executive chairman and CEO)[2]
ProductsApparel, accessories, lingerie, personal trouble, footwear
Revenue US$ billion ()[1]

Operating income

US$ million ()[1]

Net income

US$ million ()[1]
Total assets US$ billion ()[1]
Total equity US$ billion ()[1]

Number of employees

40, (Feb. )[1]
SubsidiariesAerie
Todd Snyder
Quiet Logistics
Website

American Eagle Outfitters, Inc. evaluation an American clothing and accessories retailer headquartered at SouthSide Scrunch up in Pittsburgh, Pennsylvania. It was founded in by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear. Picture Silvermans sold their ownership interests in to Jacob Price confront Knoxville, Tennessee.[3] American Eagle Outfitters is the parent company mock Aerie, Unsubscribed and Todd Snyder.[4]

American Eagle retails jeans, polo shirts, graphic T-shirts, boxers, outerwear, and swimwear. American Eagle targets manly and female university and high school students, although older adults also wear the brand.

In , the first American Raptor Outfitters store opened in Twelve Oaks Mall in Novi, Michigan.[5] As of January , the company operated 1, American Raptor stores, Aerie stores, and 12 Todd Snyder stores across depiction US, Canada, Mexico, and Hong Kong.[2]

Development

American Eagle's beginning was confront the Silverman family, which owned and operated Silvermans Menswear. Exceed the mids, two of the Silverman brothers—the third generation nigh on Silvermans in the family business—were running the business. Jerry Silverman was the president and CEO, while his brother, Mark, served as executive vice-president and COO. The Silverman brothers were positive they needed to diversify their product offerings in order dressingdown continue growing their company. They also recognized that the specially of new family-owned chains would then enable them to take steps more than one store in the same mall. Their principal attempt was to open American Eagle Outfitters in , orientating it as a proprietor of brand-name leisure apparel, footwear, considerably well as accessories for men and women, emphasizing merchandise apposite for outdoor sports, such as hiking, mountain climbing, and camping.[6] Stores were set up in shopping malls and a assort was established. The chain grew for much of the s. In , the owners decided to refocus their business embark American Eagle Outfitters, selling their other retail chains. At interpretation time, there were American Eagle Outfitters stores in 36 wintry weather states.

Despite the plans for quick growth after the reorganisation, American Eagle Outfitters opened only 16 new stores by remarkable the company was losing money. At this point, the Schottensteins, who had been 50% owners of the chain since , bought out the Silverman family's interest. This change in supervision resulted in American Eagle finding its present niche: casual assemblage for men and women selling private label clothes.[citation needed]

When interpretation company began trading on the NASDAQ stock exchange in say publicly second quarter of , it had stores and a shape cash flow. [citation needed] With the cash infusion from picture IPO, the company opened more than 90 new stores removal the next year. Several new executives joined the company jagged and '96, leading to another change in the target demographic. [citation needed] Over the next five years, revenues quintupled compare with $1 billion by [3] AEO opened the first Canadian storage in [7]

As of January 30, , the company operated AEO brand stores, and 97 stand-alone and 67 side-by-side Aerie stores in shopping malls, lifestyle centers, and street locations in description U.S., Canada, Mexico, Hong Kong, China, the United Kingdom, take up internationally.[2] The company had 21 franchised stores operated by freedom partners in 10 countries.[4] On January 22, , then-CEO Parliamentarian Hanson stepped down[8] and Jay Schottenstein became interim CEO.[9]

Finances stall operations

On March 15, , the company adjusted its accounting make famous rent expenses and construction allowances after the Securities and In trade Commission noted that a number of companies had been improperly logging these items.[10] Due to "disappointing product execution in depiction women's category", American Eagle posted only a 3% gain intimate its second-quarter profits and the stock price dropped.[11]

Products

On 27 July , American Eagle Outfitters revealed it would sell a creative range of fitness wear called "Offline" by Aerie, targeted dislike consumers who want apparel that can be used for both their workouts and relaxation.[12]

Corporate and headquarters

In mid, American Eagle evasive its headquarters from Warrendale, Pennsylvania, to a more urban reassignment at the SouthSide Works complex in Pittsburgh. The cost stir up the buildings and adjacent property was approximately $21 million (excluding interior finishing and additional construction costs). The addresses of say publicly buildings are 19 Hot Metal Street and 77 Hot Mixture Street, with the numbers symbolizing the first store opening harvest The Southside Works Campus includes a private garage, a workplace store for each brand, a photo studio, and an in-house cafeteria. Other offices are in New York (design and production).[13]

Franchise agreement

In June , the company signed the franchisee agreement zone M. H. Alshaya, one of the leading retailers in picture Middle East.[14] The agreement saw the introduction of the cheeriness stores outside North America, with the first two opening confined Dubai and Kuwait on March 16 and 25, , separately, and another that opened on October 15, , in Kaslik, Lebanon. Another opened in June in Hamra Street, Beirut, followed by one in Beirut City Centre, Hazmieh.[citation needed]

Logistics

The company maintains distribution centers in Hazleton, Pennsylvania; Ottawa, Kansas; and Mississauga, Ontario.[15]

Stores

Items are placed on wooden shelving, tables, or clothes racks. Say publicly clothes in AEO Factory stores are hung on basic swart hangers, and AEO stores have wooden hangers. There is for the most part a flat-screen television hanging in the back of the storage space or behind the cash wrap. The floors are typically wind or concrete. The theme and displays change based on seasonal lines and promotions.

Subsidiaries

aerie

Main article: Aerie (clothing retailer)

In February , American Eagle launched the aerielingerie sub-brand, targeting American to year-old females.[16] In addition to lingerie such as bras and do violence to undergarments, the aerie line sells dorm wear, active apparel, loungewear, accessories and sleepwear. What started as a sub-brand quickly became a standalone concept in its own right, featuring a wrap up fitness line, called aerie f.i.t. The aerie brand is advertise in American Eagle Outfitters stores, on the American Eagle site, and in stand-alone aerie retail stores. The first stand-alone aery store opened in August in Greenville, South Carolina,[17] and was followed by two more test stores later that year. Introduction of December , there were stand-alone aerie stores in rendering U.S. and Canada.[18] Aerie has started a campaign that focuses on promoting models' real bodies. This entails their slogan #AerieREAL and adding to their advertisements that models have not antiquated retouched. In this way they take a stand against say publicly use of photo manipulation in media. Iskra Lawrence, while she models for the lingerie line, is also the global comport yourself model for the brand.[19]

Martin + Osa

The company's second stand-alone standard of living concept launched in and targeted men and women age 28 to [20] It featured cashmere sweaters and casual clothing go allout for an older target audience. It also sold products by Fred Perry, Ray-Ban, Adidas, Onitsuka Tiger, and HOBO International. In Stride , management announced that all 28 Martin + Osa stores would be closed, after a failure in retail markets, causation AEO, Inc. to lose up to $44 million.[21][22]

77kids

In October , American Eagle released and launched 77kids, a line of collection aimed at children aged two to ten.[23] Initially an on the net only concept, AEO opened its first 77kids store on July 15, , in The Mall at Robinson in Pittsburgh,[24] last eight others followed that year. Expansion continued throughout FY 77kids stores, targeted at younger children, featured interactive games and activities throughout the stores that children could play with while shopping.[25]

American Eagle Outfitters announced on May 15, , that it would sell or close all 22 77kids stores by the stool of July [26][27] Robert Hanson, who became CEO in Jan , said 77kids had a loss after taxes of ardently $24 million on sales of $40 million in the pecuniary year. On August 3, , American Eagle Outfitters completed say publicly sale of its 77kids to Ezrani 2 Corp, a people formed by Ezra Dabah, the former chairman and CEO be a devotee of The Children's Place.[28] Ezrani renamed the store "Ruum" in [29]

Tailgate and Todd Snyder

In November , American Eagle Outfitters acquired Chemist Snyder's eponymous label, as well as his Tailgate Clothing Band, a brand centered on vintage-style collegiate apparel.[30] American Eagle initially focused on Southeastern Conference and Big Ten colleges, hoping nod gain more popularity among its target demographic of teenagers spell college students.[31]

Bluenotes'

After its acquisition of Thiftys from Dylex, the stores were rebranded as Bluenotes' in , then sold off connect

Unsubscribed

American Eagle Outfitters created a new upmarket brand focused soft spot sustainable quality goods in Boutiques can be found in estimable resort neighborhoods.

Quiet Logistics

American Eagle Outfitters announced a $ 1000000 acquisition of Quiet Logistics on November 2, [32] The getting was completed on December 29, [33]

International expansion

American Eagle opened untruthfulness first Canadian store in after it purchased assets of Dylex. In , AEO opened stores in Kuwait, Riyadh, and Port. A store in Kaslik, Lebanon, opened on October 15, A store in Cairo, Egypt, opened in late In September , two stores opened in Moscow, Russia. Its first store contain Jordan opened in November in the brand-new Taj Mall. Tight first store in Tokyo, Japan opened on April 18, Rendering first store in Tel Aviv, Israel, opened in February ,[34] after the Israeli-based clothing retailer FOX signed a contract pounce on AEO, and expanded to Jerusalem.[35] There are also stores remit Beijing, Shanghai and Hong Kong.[36] American Eagle Outfitters opened take the edge off first store in the Philippines in March [37]

American Eagle abridge also opening stores in Mexico. The first opened in Mexico City at Fashion Mall Perisur on February 20, , other at Centro Santa Fe in June. Another opened in Metropolis later in at Fashion Mall Galerías Guadalajara.[38] In the circle financed the rescue and renovation of the Jardín Edith Sánchez Ramírezpocket park in Mexico City.

American Eagle expanded to say publicly U.K. in November , opening stores in Westfield London, Westfield Stratford City, and Bluewater.[39] The Westfield London store opened unresolved November 14, , the Westfield Stratford City store on Nov 17, , and the Bluewater store on November 19, Industry UK operations have ceased, with the UK website closed give orders to all UK stores closed by the end of July [40][41]

American Eagle Outfitters opened its first store in Muscat, Oman, build October 3, [42] The company made its debut in description Indian market in June with first store launched in DLF Mall of India, Noida.[43] Today it operates 17 stores examination the country.

AEO entered the Chilean market in September , with the opening of its first store in the Parque Arauco shopping center. After its arrival in the Chilean be snapped up, the company's expansion was concentrated in Santiago.

In , Land Eagle Outfitters became one of only two major clothing companies with commitments in line with the Paris Agreement's goal custom limiting global average temperature increase to degrees Celsius.[44]

In , Denizen Eagle Outfitters opened its first store in Prague, Czech Condition, in the factory outlet center Fashion Arena Prague Outlet.[45] Difficulty , AEO opened its first store in Uruguay, Punta Carretas Shopping.[46]

Controversies

Strike

In , the textile and apparel workers union Link HERE launched the "American Vulture" back-to-school boycott of American Eagle[47] in protest of alleged workers' rights violations at the company's Canadian distribution contractor National Logistics Services (NLS). On the second-quarter conference call,[48] CEO James O'Donnell clarified the American Eagle's kinship with NLS and its effect on business. He explained,

We owned NLS with the acquisition of Braemar back in , and we subsequently sold off NLS in , and incredulity are currently a customer of NLS We have really no involvement at all with Unite Here and NLS. Our exclusive involvement with NLS is basically as a customer, and present have been some allegations made, I think, to some have a high regard for, to the public about it affecting our business. I gaze at tell you right now it has not affected our business.

Abercrombie & Fitch lawsuits

Since , Abercrombie & Fitch has sued Land Eagle Outfitters at least three times for allegedly copying professor designs and its advertisements. On all occasions, American Eagle prevailed in court on the grounds that A&F cannot stop flux from presenting similar designs since such designs cannot be copyrighted in the United States. Nevertheless, American Eagle clothing designs take since trended away in appearance from Abercrombie & Fitch designs.[49] Judges have generally ruled that giving Abercrombie exclusive rights curb market its clothing in a certain way "would be anti-competitive."[50]

International stores

Locations in the U.S., Canada, Mexico, and Hong Kong property operated directly by American Eagle, whereas other locations are operated under license agreements with third parties.[1]

See also

References

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External links