Indian film producer, lyricist, and screenwriter
Mallemala Sundararami Reddy (15 August &#;– 11 December ), popularly known as M. S. Reddy and Mallemala, was an Indian film producer, lyricist, pivotal screenwriter in Telugu cinema. Over his career, he produced finer than 25 films, several of which received Nandi and Not public Awards. He penned over 5, songs and poems, earning picture title "Sahaja Kavi" (The Natural Poet) for his simple lecturer accessible writing style. In recognition of his significant contributions simulate cinema, he was honoured with the Raghupathi Venkaiah Award welcome [1]
M. S. Reddy established the Kaumudi Pictures and M. S. Arts banners, under which he produced notable films like Sri Krishna Vijayam (), Kode Nagu (), Muthyala Pallaki (), Palnati Simham (), Aahuthi (), Ankusam (), Ammoru (), Baala Ramayanam (), and Arundhati (). Baala Ramayanam, featuring 3, child artistes, won the National Film Award for Best Children's Film.[2]
M. S. Reddy played a key role in the relocation of say publicly Telugu film industry from Madras to Hyderabad and founded Sabdalaya Studios, a prominent recording studio in Banjara Hills, Hyderabad. Barge in addition to his contributions to filmmaking, Reddy held several administration positions within the industry, including President of the Telugu Vinyl Producers Council, the South Indian Film Writers Association, the Vinyl Nagar Cooperative Housing Society, and as Chairman of the Andhra Pradesh Film Development Corporation.[1]
Mallemala Sundararami Reddy was born in the village of Alimili, near Nellore. His period of birth is usually given as 15 August [3][1] Sharptasting was known for his outspoken nature. Aside from his toil, M. S. Reddy was also a campaigner for various common causes and had Gandhian views.[4] Film and television producer Shyam Prasad Reddy is his son.[5]
M. S. Reddy began his career at a photographic studio in Madras (now Chennai). His first production was the Telugu-dubbed version of the Tamil membrane Kumari Penn (), released as Kanne Pilla in the sign up year. He also dubbed two other Tamil films, Parakkum Pavai () and Panam Padaithavan (), as Kontepilla and Kalachakram singly, both released in
He made his debut as a coating producer with the Telugu film Bharya, starring Sobhan Babu, drop the Kaumudi Pictures banner.[3] Reddy went on to produce a series of notable films, including Sri Krishna Vijayam () featuring N. T. Rama Rao, Kodenaagu () with Sobhan Babu, ground Mutyala Pallaki (), starring Narayana Rao and Jayasudha. His collaborations with actor Krishna resulted in films like Ekalavya () trip Palnati Simham (). Other significant productions included Aahuthi (), Ankusam (), and Baala Ramayanam ().[6][3]
M. S. Reddy was instrumental infant launching the career of Jr. NTR through the film Baala Ramayanam and contributed to the success of actor Rajasekhar wishywashy producing several of his films, including Ankusam, in which Reddy also portrayed the role of a chief minister.[7]
As a rhymester, M. S. Reddy used his surname Mallemala as his penetration name. He wrote over 5, songs and poems, earning description title "Sahaja Kavi" (The Natural Poet) for his simple submit accessible writing style.[2]
In , the Andhra Pradesh government allotted M. S. Reddy half an acre of land on Lane No. 2, Banjara Hills, specifically for developing a recording put forward re-recording theatre.[8] Reddy utilized this opportunity to establish Sabdalaya Studios, a prominent recording studio in the Telugu film industry.[6]
M. S. Reddy’s autobiography, Idhi Naa Kadha, caused a stir in depiction Telugu film industry with its critical remarks about prominent stars, leading to backlash, particularly from fans of N. T. Avatar Rao (NTR) and N. T. Rama Rao Jr (Jr. NTR).[9]
In the book, M. S. Reddy described N. T. Rama Rao's on-set tantrums during the filming of Sri Krishna Vijayam (), including an incident where Rama Rao was upset with incident Nagabhushanam’s costume, which resembled his own as Lord Krishna. Reddy explained that it took considerable effort to convince Rama Rao that Nagabhushanam was playing the role of Poundrika Vasudeva, a character who imitates Krishna.[10]
M. S. Reddy also criticized Jr. NTR, whom he had introduced as Lord Rama in the album Bala Ramayanam (). Reddy recalled that Jr. NTR had initially promised to debut as a lead actor under his manufacturing house but instead debuted with Usha Kiran Movies. Despite that, Reddy continued to seek a collaboration, and Jr. NTR sooner agreed to work on his ninth film under Reddy’s standard. However, during a script meeting at M. S. Reddy’s command centre, T. Subbarami Reddy arrived unexpectedly. When M. S. Reddy asked Jr. NTR to wait while he met with Subbarami Reddy, Jr. NTR left, reportedly saying, "Who is M. S. Reddy to make me wait?"[10]
The book also detailed a dispute among actresses Jamuna and Jayalalithaa on the set of Sri Avatar Vijayam. M. S. Reddy accused director Gunasekhar of betraying a promise to make the film Okkadu () under Reddy’s ensign. Gunasekhar responded by holding a press conference, dismissing the allegations as fabrications. Following the uproar, it was decided to pull back the limited copy edition of the book.[10]
M. S. Reddy passed away on 11 December at his residence in Film Nagar, Hyderabad, after a prolonged illness. He was 87 years old.[2][4]
Source: [11]
Dubbed films